My name is Yuya Ushida.

I was born in 1975 in Nagoya Japan. Being the child of the manager of an ironworks, I was often exposed to a creative environment and always loved making things.

I gravitated toward the study of mechanical engineering. Before graduating I realized that I was more interested in making practical things that would contribute to people’s daily lives, rather than just machine parts, and therefore I decided to turn to the world of industrial design.

Becoming a designer does not only require the attention to aesthetics, but also an understanding of materials, techniques and usability aspects of the product.

The goal is to create something that make people happy. ;-)

Yuya Ushida


Yuya worked at an office furniture company and an elevator manufacture as a designer in Japan before studying at Design Academy Eindhoven in The Netherlands. In 2009, he worked at Konstantin Grcic Industrial Design (KGID) as an assistant designer, he graduated Design Academy Eindhoven as a cum laude with a highest score "level 10"

"yuya vs design" was established as a company in Eindhoven, The Netherlands in 2011.

Some of Yuya's works have been displayed in renowned galleries and museums, and it has become to a part of the permanent collection of Museum of Modern Art (US), Museum of Arts and Design (US), Victoria & Albert Museum (UK), as well as the Vitra Design Museum (Germany).

In 2015, Yuya went back to Japan, and since the October, he has worked at Kyoto City University of Art as an associate professor of product design department. In 2023, the product design department was changed the name to the designB department.

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